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NGOs depend on funding from governments, foundations, and individuals in order to carry out their mission. But how effective are they at connecting with their audience, elicting interest, and funding their work? Simply having a web presence is no longer enough. NGOs must create a compelling story that resonates with its audience, which may include funders, government officials, and the recipients of their services. That story is told through the content (words and images) presented across all of their communication channels, and specifically their websites.